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FIRSTPLUS Financial Group PLC was founded in Cardiff in April 1997, and has kept growing rapidly ever since thanks to the success of its innovative Secured Personal Loan
They have achieved this success because of their unique lending philosophy: at FIRSTPLUS they lend to people, not their property. For the first time, home owners with little or no equity in their home can obtain a secured personal loan up to 25% more than the value of their property, less their current mortgage balance.
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