Who is behind BritishShopping.com?


Started as a hobby by founder Adrian Rossetto, Britishshopping.com has now evolved to become a leading UK-specific online shopping directory.

Adrian is a strong believer in the adage that you must use exactly the same business principles online as offline. He comments: "The key to starting and building upon a successful Internet business is to apply the same principles that one uses in a bricks and mortar business. The key ingredients of any successful business are the same"

It all started in when Adrian spent many a frustrating number of hours looking on the net for UK office supplies and he wondered why there wasn’t somewhere he could go where he could easily find the information he wanted. Then inspiration struck - a shopping directory that can help online shoppers find what they want fast.

That was back in 1998 and since that time Adrian has worked hard to get it right for Internet shoppers as well as the shops on the site. The site offers easy and simple navigation for shoppers so they can find the information they are looking for as quickly as possible.


Using a cost-effective online marketing strategy, the site attracts tens of thousands of users a week and continues to grow.


Championing the cause of the independent retailer, BritishShopping.com supports the belief that any UK shop big or small should have the opportunity to market itself via a directory. Internet shoppers should have freedom of choice and not just be limited to all the same high street names they see everyday.

In recent years, Adrian has extended his shopping directory expertise to other areas of the globe with Aussie-Shopping.com, an Australian online shopping directory and USAShopping.info for the USA online shopping market.

Adrian nowadays is based in Australia and has a large number of websites servicing markets worldwide.